Privacy Policy

Last updated: 14th November 2025

This Privacy Policy explains how Life’s Peachey (“we”, “us”, “our”) collects, uses, and protects your personal information when you use our website.

1. Information We Collect

Information you provide directly

  • Email address when you join our Flodesk mailing list.
  • Name, email, billing details, and order info when you purchase through our WooCommerce checkout.

Automatically collected data

  • Standard usage data collected by WordPress (e.g. IP address, browser type, device info, pages visited).
  • Cookies used for basic site functionality and analytics (via WordPress plugins/themes).

2. How We Use Your Information

We use your data to:

  • Send newsletters and updates (via Flodesk) – if you opt in
  • Process and fulfil orders (via WooCommerce)
  • Manage checkout automations such as adding customers to email segments (via Zapier)
  • Improve site performance and user experience
  • Respond to enquiries sent through our contact forms or email

We never sell your data.

3. Legal Bases (GDPR)

We process your information under the following legal bases:

  • Consent – e.g. when you subscribe to our email list
  • Contract – when you place an order
  • Legitimate interest – site analytics, preventing fraud, maintaining website functionality
  • Legal obligation – keeping financial records for tax purposes

4. Sharing Your Information

We share your data with trusted service providers who help us run our business:

  • Flodesk (email marketing)
  • Zapier (automations between WooCommerce + Flodesk)
  • WooCommerce (checkout + order management)
  • IONOS (website hosting)
  • WordPress + plugins (site functionality)
  • Payment processors such as Stripe or PayPal (only if you use them)

These providers only use your data as needed to perform their service.

5. Cookies & Tracking

Our website uses cookies to:

  • Keep the site running smoothly
  • Remember your preferences
  • Collect anonymous analytics data (traffic, page views, device type, etc.)

You can adjust your cookie settings in your browser at any time.

6. Data Retention

  • Newsletter data is kept until you unsubscribe.
  • Order information is kept for 6 years for accounting and tax compliance.
  • Analytics and log data may be stored for shorter periods depending on WordPress/hosting defaults.

7. Your Rights (UK GDPR)

You can:

  • Access your data
  • Request corrections
  • Ask for deletion
  • Withdraw consent (e.g. unsubscribe)
  • Request a copy of your stored data
  • Object to certain types of processing

To make a request, email us using the contact details below.

8. Children’s Privacy

This website is not directed at anyone under 16. We do not knowingly collect children’s data.

9. Contact Us

For privacy-related questions or data requests, contact:
lifes.peachey@icloud.com

10. Changes to This Policy

We may update this policy from time to time. The latest version will always be posted on this page.